How to Do a Google Adwords Campaign (PPC)

Hello friends..,

In my previous post we discussed about Search Engine Marketing (SEM) under that I have described about Search Engine Optimization (SEO) and by this post I'm going to discuss about the second point of SEM, is Pay Per Click (PPC).

I hope you all are aware about what is PPC and here is an example where a PPC ad can see

figure 1

PPC advertisement use many more companies to promote their website by showing their website link  on the top of the search result. The payment will be made if a visitor click on their advertisement so that the advertisements should be  visible to the right set of people in right time at the same time we should make sure the ad is shown to all the target people at the same time. If not it would be wast time and valuable resources.

So it's sounds like not an easy task but Google have provided all the needed tools to analyse and set your advertisement effectively so we should just have a understanding how to use these tools and do a Google Advert Campaign.

As for an example, If I have a online laptop selling website in Sri Lanka so that I want to promote my website through Google and we have to do a Google advert campaign.

In this case I'm going to show you how to do a Google advert campaign step by step,

1st step

Identify the target group,

• People who are in Sri Lanka
• People who are searching to buy Laptops
• People who are searching for information about laptops
• People who are looking nearest place to buy a laptop

2nd step

Identify most popular keywords using those people to search about laptops.

Keywords means the words people usually use to type on the search engine to find something they want. For an example in (figure 1) I've used the search term "hotels in galle" that is a key word that some people use to find hotels in Galle.

We can find those popular keywords using Google AdWords

Go to Google AdWords

• In here type the word or phrase that you want to find of " Laptops in Sri Lanka, buy laptop"
• Select the category as Laptop computers
• Then select the language and country
• In advanced search options, give location as Sri Lanka and language as English
• Search
• Then you will have a list of results and filter it as most local monthly searches because we are targeting on local searchers

• As you can see Google has provided most relevant search terms as we gave and their monthly usage so we can choose most preferred search terms by ticking them  (you can see your selected keywords in left side bottom)
• Then go to tab download, My keywords ideas, save for excel (Your keywords will download as a Excel file)

3rd step

Make the campain

• Go to tab Campaings
• New campaign
• Select the type: Search and Display Network - Stranded
• Give the campaign name, Default bid and budget (how much you are suppose to spend for day, depend on your campaign)
• Continue

• Then you have to name the ad group and create the ad. I've post this video to get a good idea about Account, Campaign, ad group and ad

• After making the ad you have to give the keywords to optimize your advertisement to relevant ordinance. 
• For that you have a box at the bottom of the page so now you can copy and past the words that you downloaded to the excel file

Then,

• Save and continue to bulling.

Your ad will be activated after you confirm the billing method and if your daily budget exceeded the ad will automatically will turn off for the day.

Try Google AdWords 

Good luck....!!!