Search Engine Optimization

Simply we called this as SEO. SEO is belongs to Search Engine Marketing so firstly we should get an idea of all these jargons.

1st What is a Search engine....??

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to assearch engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of files. Some search engines also mine data available in databasesor open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

(Wikipedia)

                      Ex:

www.google.com

2nd What is Search Engine Marketing..?? (SEM)

SEM involves with the promotion of websites through the search engines by making more visible of your website in search engine results. So it means,

Through optimization and advertising SEM may use Search Engine Optimization (SEO) is use to make the website content to achieve a higher ranking in search engine results also use Pay Per Click (PPC) to make your results on the top of your results

So there are two ways of Search Engine Marketing,

1. SEO
2. PPC

So which one is most prefer to use..??

In this search result red circled results are the PPC which the advertiser has pay for show that advertisement relate to that search term and the brown circled results are generate by the google and those top results are due to the result of search engine optimization (SEO).

We can use PPC advertising to make more traffic within a little time to your website and it is short term strategy at the same time SEO is taking 2 or 3 month to fully optimize as you want so the important thing from both of them is, most of people click on the google self generated results which are brown circled results than paid advertisements. so it is most important to optimize your search engine than paying for PPCs 

So

How to do SEO....??

Here are some factors effecting and things you should know when optimization your website for search engine results (SEO)

1.) Website should be accessible/ crawlability

It means your website should be accessible to any visitor and should be minimum restriction for users. You can find about how your website is accessible by typing this on your address bar " site:your website"

2.) Avoid dynamic URLs

Simply don't use long URL address on your website and it would be hard to find your website crawlability will be minimize 

3.) Key word research

You should identify the optimized key words to use in your website which would be more helpful to find your website for many people I'll show you how to find optimum key words which suitable for your website in next blog post

4.) Use image and videos

when using images tag their name with that picture and it would be helpful to some one to find you through picture search also videos are more helpful to optimize your search because search engine try to give you website, picture and video results in same time in a one search result

5.) Content building and formatting

Types of content you can add to your website

• Product categories/ descriptions
• Blogs
• Educational articals
• Press rooms
• Customer reviews
• Integrated youtube channels
• Survey/ research findings

By using those kind of content you can connect your website to more links if you connect through more links it would be more easy to find your website for a search engine.

CU soon.....