Social Media Brand Health Check

Hello friends....,

Obviously you know that social networks are playing a marvelous job by doing get-to-gather various types of people to same platform and sharing their loving things, getting know new people, discussing on interesting topics and sharing their knowledge etc..

So as a normal person that is we called social network. But if think as a marketer or a brand manager we called it as social media because it is a place various types of people gathering which have different types of taste in different types of areas so it is a best place to promote your brand. The thing is first you should clearly understand who is your target audience for particular brand and segment the market and choose most appropriate segment to target then positioning their mind about your brand by doing various kinds of activities on social media for example posting interesting stuff which that target audience like and making attention, advertising, arranging competitions, making special offers etc..

So likewise we can establish our brand among our target audience. But actually I want to come across is How we know that is our brand is well established? Is our campaign successful? What are the areas which we should improve more?

For all of these questions we can do a brand health check to determine how our brand has established and identify areas which should be improved.

Below here I have posted a Excel sheet which you can download and filing these criteria and getting the final marks and you can determine where is your brand is in now

(I should specially mentioned that this excel sheet design by Amitha Amarasignhe )

1. Reach - The number of people you reach through your social media profile
2. Quality of audience - How relevantly you reached to your target group ( If you target Sri Lankans, how many likes you got as a proportion
3. Engagement - How deeply people have engaged with your brand
4. share of voice - How often people talk about your brand through social media
5. Sentiment - Is those conversations are negative or positive to the brand

The level of satisfaction goes like these,

0 - Totally Dissatisfied

1 - Somewhat Dissatisfied

2 - Neutral

3 - Somewhat Satisfied

4 - Very Satisfied

If Your Score is Below 25
You are seriously in 'Social Media Trouble'. You need to speed up your adaptation to the  new media landscapes. You need to prioritize your social media goals, and start  strengthening at least a few areas from the criterion used in above health check
If Your Score is from 26 to 50
There can be a few areas where you are really strong on Social Media. Find out those few  areas and make them stronger and maintain. Find out the areas where you are weak, and  address the issues
If Your Score is from 51 to 80
You are comparatively a successful brand on Social Media. However, there can be few  areas where you can strengthen your presence.
If your Score is Above 81
Your brand rocks on Social Media! Keep it up, and continue monitoring new developments For an example I've done Brand health check regarding Odel Sri Lanka and I took Fashion Bug as their competitor.

The health score was 52.27 it says that there still few areas which Odel should focus to compete for a example Odel is very week with twitter, Youtube and other social media like Linkedin so Odel has major role to play in social media in coming future.