The Digital Marketing Revolution. Is Sri Lanka Ready..?

The world is getting smaller and smaller with the help of modern technology by connecting person to person very quickly in any distance. In old days when we talking about globalization and modern communication technology we just thought about a call from one country to another, a video call, sending a e-mail or a document to a person in a second etc. but that era has changed.

People seek more quick and easy ways of hang out their favorite ones in every time and the same time business were seeking of easy way of getting closer to their customer so the equipment were changed, laptops to mini note books, 3g smart phones, tablet computers etc. And new web based flat forms were developed. Social media is the most penetrating among all (Facebook, Google+, Twtter) and search engines also has contribute a marvelous job (Google, Youtube,) also how these Google affect to the people that a new verb has added to the English language that ' googling' which is using as a verb when some one wants to find about something we say google it!

The development of all of these the digital media market and it get closer and closer to the people and that was the time that most of the business companies thought to get closer to the customer through digital media and promote their products and services through digital media so this we called as Digital Marketing. so it means that promoting a particular brand using digital media such as cell phones, smart phones, web sites, search engines, social network fan pages, mobile applications, games etc.

In Sri Lankan contest,

• Total population approximately 21 million
• Total mobile phone users 20.3 million
• smart phone in use include tablets 0.325 million
• Total internet users 3.2 million (15% penetration on population)
• people accessing internet on mobile 0.942 million
• Android OS penetration among mobile internet users 19.38%
• Apple ios penetration 4.14%
• Estimate Facebook users 1.5 million
• Active twitter users 0.025 million

Top 5 web browsers by usage

• Chorme 44.14%
• Firefox 38.91%
• Internet Explorer 13.05%
• Safari 1.68%
• Opera 1.34%

(source Neo"Ogilvy Sri Lanka)

There are nearly 166 facebook fan pages in sri lanka maintain by companies and they doing various types of promotion activities through their pages such as games quiz competitions and  also there were a rapid growth of online buying and selling websites such as Anything.lk, ikman.lk, wow.lk, and service web sites such as kapruka.lk and some institution like Bank of Ceylon use mobile phone messages to promote their brand also banks and financial companies now developing mobile applications to make their customers transaction easy and introduce their new products through those applications. ex: HNB online banking mobile application

From above all the details we can understand that Sri Lanka is ready for the digital marketing revolution currently the 15% of internet penetration will be rise to 50% in no time and now we should do is to train and make students who wish to make their way through digital marketing and develop and attract more people to   this digital era..